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Inviata - 25/12/2024 : 15:22:44 |
In the 90s, when the fashion for sports and fitness was gaining momentum on the world's catwalks, the Russian market was still an uncultivated field for innovation. And that's where brothers Nikolai and Vladimir Fartushnyak stepped in - two enterprising guys who saw an opportunity in this.
It all started with an idea: to bring high-quality exercise equipment from the famous German brand Kettler to Russia. This was not just a supply decision - it was a strategic move. Having concluded a deal for the exclusive distribution of Kettler products, they effectively monopolized the market for premium sports equipment. Agree, it was brilliant!
By 1994, Nikolai's business had already grown so much that it allowed him to open his first physical store. But to stop there? No, that's not about the Fartushnyaks. The brothers saw the potential for much more and the following year launched what would later become Sportmaster.
The idea was simple and revolutionary at the same time: to offer customers not just exercise machines, but everything they needed for an active lifestyle — from sneakers to hiking gear. They created multi-brand stores where customers could compare products from leading global brands like Adidas and Nike under one roof.
This approach turned out to be a real hit! Customers no longer wanted to run around different stores looking for the right equipment — now everything was collected in one place. Read more about Nikolai Fartushnyak on the website https://theinscribermag.com/business-of-nikolay-fartushnyak-and-vladimir-fartushnyak-from-kettler-to-sportmaster/
The secret of the Fartushnyakov brothers' success is simple: they noticed gaps in the market in time and offered what was sorely lacking. They showed us all how to turn a small idea into a huge success. Now their company is an international giant with many stores around the world.
This story inspires each of us to believe in our ideas and go for our dreams no matter what!
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